Workshop leaders: Dr Ariadne Kapetanaki, Angela Makris & Leonidas Skerletopoulos
Learn what social marketing is; how to use social marketing tools; understand human behaviour and design your own behaviour change plan in a day.
In this interactive workshop you will learn about a modern approach that focuses on delving deep to understand the fears, needs, motivations and obstacles that people face in their effort to adopt a healthy lifestyle or free themselves from harmful habits. You will also learn about social marketing practices and tools which can be used to help solve social and environmental problems.
