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Journal / On Social Marketing

Social Marketing Quarterly (SMQ), peer-reviewed and published quarterly, is a scholarly, international journal focused exclusively on the theoretical research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society.

The Journal of Social Marketing publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

Important articles για το Social Marketing

Suggested Books

Social Marketing

Strategic Social Marketing: For Behaviour and Social Change Professor Jeff French

Second Edition 
Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including…

Social Marketing and Public Health: Theory and practice Professor Jeff French

Έκδοση 2η 
Το Κοινωνικό Μαρκετινγκ υπο το πλαίσιο της Δημόσιας υγείας. Η δευτερη έκδοση του καθηγητή j.French. Iδανικό εγχειρίδιο για επαγγελματίες απο τον χώρο της υγείας ή ασχολούνται με health communications, ή εκπαιδευτές. Περιλαμβάνει όλο το φάσμα της εφαρμογής των αρχών και τεχνικών του Κοινωνικού Μαρκετινγκ, και την εκτέλεση στρατηγικής παρεμβάσεων υπο το πρίσμα της υγείας.

Social Marketing and Public Health: Theory and practice Professor Jeff French

Η πρώτη έκδοση του συλλογικού έργου που εστιάζει στο Κοινωνικό Μάρκετινγκ υπο το πρίσμα της υγείας. Ιδανικό για επαγγελματίες σο χωρο της υγείας , health communications και ακαδημαικούς. Περιλαμβάνει όλο το φάσμα της εφαρμογής των αρχών και τεχνικών του Κοινωνικού Μαρκετινγκ, και την εκτέλεση στρατηγικής παρεμβάσεων υπο το πρίσμα της υγείας.

Strategic Social Marketing: For Behaviour and Social Change Professor Jeff French

Έκδοση 1η 
Το ιδανικό εγχειρίδιο για επαγγελματίες ή εκπαιδευτές καθώς περιλαμβάνει όλο το φάσμα της εφαρμογής των αρχών και τεχνικών του Κοινωνικού Μαρκετινγκ, και την εκτέλεση στρατηγικής παρεμβάσεων

Up & Out of Poverty: The social marketing solution Philip T. Kotler, Nancy R. Lee

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance

Social Marketing: From Tunes to Symphonies Gerard Hastings, Christine Domegan

This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed.
Since 2004, the British government has delivered a wider national policy on social marketing that has created a new frame of reference in this field. Using a cognitive approach, this book studies the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy, with the aim of improving social behaviour change and wellbeing. May it contribute to the conception and development of similar policy solutions in other situations and countries according to appropriate transfer and implementation!
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process.
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems
his text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies.
This chapter explores the value that segmentation can bring to social marketing projects and programs. The chapter also explores some of the practical and theoretical barriers that are associated with adopting a segmented strategy as part of social marketing program planning and delivery.
 Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy.
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.

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